Make your café dream

a brilliant business with Stellarossa

The Stellarossa brand was born out of a passion for quality coffee, service excellence and delicious flavours.
We aim to provide our guests with a premium experience every time they visit one of our cafés. In order to achieve this, we’re looking for aspiring
small business owners who want to kick goals, and who share our genuine passion for perfection in the ever-changing café culture.

At Stellarossa, our mission is to ‘Grow Great, Together’.
- Our Support Team are passionate experts of their fields who never stand still.
- Franchise Partners are equipped with tools, skills and knowledge to achieve their best.
- Our guests are the litmus paper; if they’re happy, then everything is moving in the right direction.
At every step of the way, we evolve, refine and enhance. We Grow Great - Together.

Stellarossa is currently made up of 24 venues in Queensland including kiosks, cafés and drive thru venues. All of these are locally owned and operated.

Our method is to overlay a refined business system on a strong, on-trend café offer, creating businesses in local communities that we can all be proud of.

We have a number of new sites available and we’re looking for motivated and ambitious entrepreneurs to get involved.
Alternatively, you may also have a site that you’d like to bring to us for consideration.

Join a community of like-minded cafe owners who share a vision of success, and benefit from our tried and tested business system,
while still enjoying the freedom and independence to express yourself in your own business.

These are our four key drivers

Coffee is at our core

Great coffee starts long before it reaches the café but we don't roast our own beans. Here's why.

Great coffee is at the core of any great café business, and our guests consistently tell us they love our coffee. There's a genuine passion for coffee across our network, and it keeps growing through ongoing education, inspiration and guidance on coffee practices and trends.

But even the most passionate, well-trained Barista can't make a terrific cup without the right bean. That's why we work with a dedicated partner roaster, rather than roasting our own.

Our partner roaster is located right next door to Stellarossa HQ. That gives us direct access to their team and their process, so we stay closely involved in the coffee our guests have grown to love, while ensuring transparent, consistent and competitive pricing.

In other words, we get the benefit of specialist roasting expertise without the distraction of running a roasting business ourselves. We hold our partner roaster accountable for quality, and put our energy into continuously improving the business systems and tools that support our franchise partners.

Uniquely shaped to fit each local market

No cookie-cutter approach here, and no centralised, en masse food. We don't make local areas fit us. We fit them. Very un-franchise, huh?

Cafés thrive when they’re truly engaged in their community. Our approach encourages engagement with the local community in any way possible. Our menus are flexible and adapted for each local market, and owners are empowered to source fresh food and produce from local suppliers.

We’ve noticed a trend in recent years for franchise food brands to centralise food production (that was otherwise previously ‘fresh’) and transport these manufactured goods to stores. Whilst we understand the potential benefits around managing costs and consistency across the network, it also comes with a range of disadvantages and doesn’t sit right with our vision.

We see an enormous win-win opportunity in doing the exact opposite, and building a competitive advantage through:

Fresh food positioning with our customers
Truly connecting with the local community (the bread and butter of our businesses)
Allowing business owners flexibility to tailor their food offer to their market
A bespoke menu not only means our customers see more of what they want on our menus and in our cabinets, it also minimises wastage and allows our licensees more control over their outgoing costs

We also encourage business owners to support local infrastructures and growth through sponsorship and collaboration, and in the shop design process, create spaces that easily transform into community hubs for local groups and events.

A cafe business system

Opening a café is a big step. You won't be taking it alone. Our business system is robust and scalable and we'll be by your side throughout the journey.

Underneath it all, we are an excellent café business system. We take our expertise in site selection, shop construction, buying power, operational training and systems, marketing, and on-going business development support, to give you the tools you need to build a strong, successful business that you can be proud of.

We understand that your investment into our business is a crucial part of your lifestyle and wealth creation plans. We also understand that your investment is not just financial, but also your valuable time and energy, which you want to ensure you get the most out of.

A team of well-practised and dedicated industry professionals is well resourced behind the scenes. We’re proud of our team of specialists who each bring their knowledge, skill and distinguished practical experience from many years in their fields, to work together seamlessly.

They’re passionate and focused on constant evolution and improvement of the brand and everything that entails, and keeping your business at the forefront of your market.

We're in this for the long haul

And we prove it by very deliberately structuring our model with low entry costs and low on-going fees. We’re patient and deliberate, and our aim is to grow with you.

Our long-term approach is evident with our low entry costs and low on-going fees. We recognise that start-up is the most challenging phase of any business, and our approach not only recognises this, but does something about it by being patient with our own returns.

Your success is our success; and we work with you to achieve your long-term goals while achieving ours in the process through organic growth. We work with our business owners to understand their goals and visions for themselves personally, and for their business, including determining their exit strategy as soon as they hit the ground so we can work together to achieve the desired results.

We know that every extra percent of sales that you pay to royalties, makes the task of growing a long-term sustainable business more challenging than it needs to be. The foundation of a great on-going business together is with our industry-low fee structure:

6% of total sales on franchise fees
1% of total sales to the marketing fund

Our firm belief is in fair, reasonable and transparent entry and operating costs for the life of your business.

SEE AVAILABLE LOCATIONS

"Small business isn't for the faint of heart. It's for the brave, the patient & the persistent. It's for the overcomer".

Stand out from the crowd

In a marketplace with numerous café business options, we’re focused on being responsive to the needs of our licensees to stand out
from the rest. We do this by encouraging open and honest communication within our network at all times, having a proactive approach in
all that we do, and constantly investing resources back into the business to continually strengthen the system for the benefit of all.

Being a small business owner isn’t easy. If it was, everyone would be doing it! But we aim to give you the tools you need to make it
easier, give you every opportunity to achieve success, and make sure you have fun along the way.

A key part of strengthening our business model is welcoming like-minded new licensees into our family, who want to get as much out
as they put in – perhaps that’s you!

Stellarossa kiosks, cafes and drive thrus

Available now